NAIROBI, Kenya – In a bold step toward revitalizing local industries and empowering homegrown entrepreneurs, Hon. John Gitonga Mukunji, Member of Parliament for Manyatta Constituency, appeared before the Departmental Committee on Trade, Industry & Cooperatives to defend a legislative proposal aimed at amending the Micro and Small Enterprises (MSE) Act, CAP 499C.

The proposed amendment seeks to give fresh impetus to the national campaign “Buy Kenya, Build Kenya” by strengthening the role of the Micro and Small Enterprises Authority (MSEA) and aligning its efforts with County Governments to promote, develop, market, and brand locally produced goods and services.

“This Bill is not just about legislation—it’s about belief. Belief in our own people, our products, our innovation. It’s about creating jobs for our youth through what we already have,” said Hon. Mukunji in his presentation to the committee.

If passed, the amended law would mandate closer coordination between MSEA and devolved units, enabling a grassroots approach to entrepreneurship support. The Bill envisions structured marketing initiatives, stronger product branding, and increased public awareness campaigns to elevate Kenya’s micro and small enterprise (MSE) sector.

A key highlight of the proposal is the leveraging of Kenya’s flagship products—such as tea, coffee, and macadamia nuts—as well as homegrown technological innovations, positioning them as strategic drivers for economic growth and job creation.

“We have premium quality tea, world-renowned coffee, and the best macadamia nuts globally. Yet, our farmers and small businesses still struggle to find consistent markets. It’s time we put real value behind the slogan ‘Buy Kenya, Build Kenya,’” Hon. Mukunji emphasized.

The MP noted that beyond agriculture, Kenya’s innovation space—particularly among the youth—offers immense potential that is often underappreciated due to lack of visibility, market access, or branding support.

The legislative proposal is expected to receive significant support, especially from pro-business lawmakers and county representatives keen on accelerating economic empowerment at the grassroots level. If adopted, the amendments will not only empower MSEA with a broader mandate but also catalyze a shift in public procurement and consumer behavior toward locally made goods and services.

This initiative comes at a time when the country is grappling with high youth unemployment and increasing reliance on imports. By supporting local industries, the Bill could unlock new avenues for youth entrepreneurship, rural industrialization, and national self-sufficiency.

As debate on the Bill progresses, Hon. Mukunji reaffirmed his commitment to ensuring Kenya’s small businesses are given the tools, platforms, and policies they need to thrive in both local and international markets.

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